Gathered at the Destination Broadband Theater for the National Association of Broadcaster’s Show on April 13, 2010:
I saw some greats in business, entertainment and social media come together to discuss the state of now at the panel “Twitter and the Entertainment Industry: How the Real Time Web is Changing Hollywood”. The panelists involved were; Steve Broback of Head of Parnassus Group, Carter Holland VP of AVID Technology, Oren Jacob CTO of Pixar & Independent Filmmaker, Adam Zbar CEO Tap11, Warren Whitlock Twitter Guy & Author and myself, Christopher Rauschnot of 24k Media, a Social Media Consultancy Firm. The panelists discussed a wide variety of topics to what is known as the, “state of now.”
Corporations are recognizing the power of social media and the lasting impressions it can create. More than ever, brands that only before had a web site or a simple direct mobile campaign can now interact B2C with new prospects worldwide. Some corporations have hit a roadblock on the pitfalls of engagement with these groups by social media and should read my recent blog post about defining a corporate social media policy. A social media policy is not a panacea to create a lasting word of mouth campaign. However, once the right people are in place, social media can deliver immediate ROI and long term results.
Defining a corporate social media policy can be a daunting task for any manager. Instead of sending press releases out as being the voice of the company, everyone can help create a positive force that other organizations would be hard to rival without the help of social media. There are several aspects for creating a corporate social media policy that a manager should be aware of: