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The TweetHouse Group is back in Las Vegas for the International Consumer Electronics Show 2011. They ran the official Social Media track for CES this year. During the NAB 2010 conference in Las Vegas, which I also spoke about Twitter and The Entertainment Industry Panel, they have asked me back to speak at their first session of the day. The CES 2011 session was about Social Media In Action: Philosophies, Strategies and Tactics That Consistently Win. The speakers were Christopher Rauschnot, Thomas Knoll, Warren Whitlock plus moderator Rohit Bhargava. We spoke about the following.

Social media engagement has finally arrived at the 2011 Consumer Electronics Show in Las Vegas. The CES event, located at the Las Vegas Convention Center, actually broke over 150 people over a 2 hour period on FourSquare yesterday. Last year, right before the official opening of CES, at about the same time, check ins on FourSquare didn’t even make it over 50 people.

Continue reading To Check in or Not to Check in at CES 2011