The Las Vegas chapter of the International Association of Business Communicators or IABCLV held a social media panel that I participated in talking about the role of microblogging, like the services that Twitter and Facebook provide for business communications. The panel event was one of the most successful for the Las Vegas chapter and was spearhead by Victoria Soares, a member of the IABLV. Mrs. Soares asked several prominent social media professionals that cover business blogging, fashion blogging and I to talk about how blogging and microblogging could help their business.
Continue reading Speaking About Social Media And Microblogging At IABC Las Vegas Event
In this guest post by Mark Hanzlik, CEO at HanzMediaInc, he discusses circulation audit firms that provide services for publications primarily in the U.S. and Canada.
We’ve been spending a lot of time lately analyzing the rapidly evolving web metrics measurement universe; primarily looking at which methodologies are the most accurate, reliable and which companies are best suited for our client’s needs. But many of our clients still reside in the brick & mortar world of print advertising, so, we thought it would be a good opportunity to look back at the print publishing circulation audit process—giving us a comparative view of both digital and print reporting.
It’s been some time since we last pounded the circulation audit drums for the publishing industry. Our impetus for previous analyses of the circulation audit process were driven primarily by advertisers looking for zip code targeted circulation reports. We’ve also offered circulation audit primers that reinforced the importance of using audit reports when selling print advertising space.
Continue reading Print Circulation Audit Firms Continue to Survive in the 21st Century