Klout, a San Francisco-based Internet start-up with Joe Fernandez, CEO and co-founder, has recently integrated five new services for social media users and brands to measure influence and reach across their networks. This past weekend, Klout quietly introduced another new feature, an influencer program called Klout Squad. For those new to Klout, their website says:
What is Klout?
Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.
What is the Klout Score?
The Klout Score measures influence on a scale of 1 to 100, with 100 being the most influential. Klout uses data from Twitter, Facebook, LinkedIn and Foursquare in order to measure:
• How many people you influence; (True Reach)
• How much you influence them; and (Amplification)
• How influential they are (Network Score)