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Jan 04

The start of a New Year means it’s time to take a look at the designs of your websites and social media accounts. If your personal or brand website hasn’t been updated in several years, take some time and make it fresh, visitors will take note. Keeping up with changes in social media profiles can be difficult, because they add or remove elements so often, which leaves some people and brands without the best possible “face” forward. But uploading a highly filtered square photo from Instagram isn’t going to cut it, in most cases.

That’s ok, because with the help of Luna Metrics, we have compiled several highly detailed lists of graphic design requirements, for the social media services Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. Along with those design details, I embedded a visual sizing infographic, because everyone loves those. There’s more and this is the best part. The embedded infographic will automatically update whenever any of the services changes are updated. Bookmark this post so that you never have to search for sizing details again!

Social Media Sizing Chart Infographic by Luna Metrics

Profile Picture 160 x 160 px Must be uploaded at least 180 x 180 px
Cover Photo 851 x 315 px  
About Us 255 Characters  
App Preview Image 111 x 74 px  
Total Length of Apps bar (including gaps) 350 px  
Timeline Profile Picture 32 x 32 px  
Shared Image 403 x 403 px Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.
Shared Facebook Video 403 x 226  
Status Update 63,206 characters  
Shared Link Preview 156 x 116 px Editable, can be set with the og:type meta property
Shared Link Title Tag Up to 100 characters Editable, can be set with og:title meta property
Shared Link Metadescription Varies based on available room  
Highlighted Post or Milestone 843 x 403 px  
Highlighted Video Post or Milestone 843 x 475 px  
News feed    
News feed profile picture 50 x 50 px  
News Feed Status update Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth  
Shared Image Landscape 398 x 296 px
  Portrait 296 x 398 px
  Square 320 x 320 px
News Feed Sponsored Story Profile Picture 32 x 32 px  
News Feed Sponsored Story Image Landscape 358 x 268 px
  Portrait 268 x 358 px
  Square 300 x 300 px
Shared Facebook Video Preview 403 x 226 px  
Shared Video Link Preview 130 x 73 px  
Shared Link Thumbnail 90 x 90 px  
Shared Link Title Up to 100 Characters Editable
Shared Link Description Varies based on Thumbnail & Title Size Editable
URL Ad Title 25 Characters  
URL Ad Copy 90 Characters  
Page Ad Profile Picture 50 x 50 px  
Page Ad Title Page Name  
Page Ad Copy 90 Characters  
Page Post Ad Profile Picture 32 x 32 px  
Page Post Ad Title Page Name  
Page Post Ad Copy First 90 characters of selected post First 120 characters if post is text-only
Page Post Ad Image 90 x 118 px  
Page Post Ad Video Preview 128 x 72 px  
Page Post Ad Link Thumbnail 50 x 50 px  
Sponsored Story Fan Picture 50 x 50 px  
Sponsored Story Profile Picture 32 x 32 px  
Premium Page Post Ad Profile Picture 50 x 50 px  
Premium Page Post Ad Video Preview 185 x 104 px  
Premium Page Post Ad Image 168 x 128 px  
Background Image 90% of visitors see first 78 px of the background  
  67% see 204 px  
  43% see 247 px  
  21% see 284 px  
Recent Image Preview 90 x 90  
Profile Picture 81 x 81 px 4 px border
Tweet Length 140 Characters  
Profile Picture 48 x 48 px  
Shared Media Tweet Length 140 characters, including link  
Shared Link Preview 120 x 120 px Must be at least 60 x 60 px
Shared Link Title First 70 characters of twitter:title tag  
Shared Link Description First 200 characters of twitter:description tag  
Shared Image 375 x 375 px  
Shared Video Preview 435 x 244 px  
Video Details Video Title and first 160 characters of video description  
Company Profile    
Cover Photo 890 x 180 px  
Profile Picture 250 x 250 px 5 px border
Horizontal Profile and cover photo gap 614 px  
Status Update 100,000 Characters Can include hash tags
Shared Link Thumbnail 150 x 150 px  
Shared Video Preview 497 x 279 px  
Shared Image 497 x 373 px Can be uploaded and viewed up to 2048 x 2048 px
Branded Channel    
Content Container 970 px wide  
Mappable Header 970 x 150 px Can map links off of YouTube
Profile Picture 55 x 55 px  
Featured Video 640 x 390 px  
Video Thumbnail 288 x 162 px  
YouTube Brand Channel Background Size 90% of users see 8 px on either side of the content container Up to 1 mb in size
  67% see 136 px  
  43% see 180 px  
  21% see 216 px  
Title Up to 100 characters  
User Banner Up to 170 x 25 px  
Video Preview 640 x 390 px  
Description Up to 5000 characters  
Tags Up to 500 characters Hidden, can be found in page source under “meta:keywords”
Recommended Playlist Details Playlist Title  
Recommended Playlist Large Thumbnail 120 x 67 px  
Recommeded Playlist Small Thumbnail 40 x 25 px  
Recommended Video Details Video Title, Author, and Views  
Recommended Video Thumbnail 120 x 67 px  
Horizontal Logo 100 x 60 px  
Cover Photo 646 x 220 px  
Company Square Logo 50 x 50 px  
Company Comment Logo 30 x 30 px  
Shared Link Thumbnail 180 x 110 px  
Shared Link Details Shared Link Title and up to 230 characters of description. The description is editable.  
Careers Cover Photo 974 x 238 px  
Products and Services    
Products and Services Banner Image 646 x 220 px  
Product Image 100 x 80 px  
Product Details 100 character title and 2000 character description  
Profile Picture 160 x 165 px  
About Section Up to 200 characters  
Board 222 x 207 px  
Big Thumbnail 222 x 150 px  
Small Thumbnails 55 x 55 px  
Profile Picture 32 x 32 px  
Pin Image Preview 192 x scaled height  
Pin on board 222 x scaled height  
Profile Picture 49 x 49 px  
Pin 600 x infinity  

Sizing graphics to fit social media profiles are not always easy, but the highly detailed lists above and infographic should go a long way to make personal and brand social media profiles shine.

Stay up to date with us: 24kMedia Facebook, @24kMedia Twitter, 24kMedia Google+, 24kMedia YouTube, Chris Rauschnot LinkedIn and 24kMedia Pinterest.

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