YouTube on November 17, 2010 will roll out a new social sharing feature that will make it more tightly integrated with Twitter. Confirmed on YouTube’s website this early morning, YouTube says, “Heads up: Starting on November 17th, your Twitter username will appear as a “Follow this user” suggestion after people share your video to Twitter,” that whenever a video is shared from its website to Twitter, if the account is linked to that person or company’s YouTube account, it will present the user an option to follow them on Twitter. Why is this big news?
The world’s largest social media conference, the first and only industry-wide, tradeshow and media event for all web 2.0, is known as BlogWorld and New Media Expo. It arrived like a fully loaded Airbus A380, with some of the top heavy-hitting social media experts in media, such as Mark Burnett, Emmy-Award Winning Producer and Darren Rowse, CEO of Problogger. This all happened at Mandalay Bay Resort’s convention center from October 14 – 16.
Sprint and Sierra Wireless this January at the Consumer Electronics Show 2010, released what I consider the world’s fastest and most compatible 3G / 4G mobile hotspot. On June 4th, Sprint raised the bar by releasing the EVO 4G Android operating system based cell phone with built-in 3G /4G hotspot service. Continue reading Sprint Overdrive 4G & 3G Mobile Hotspot Review
Around the month of March, I received an email from Norwegian Cruise Line giving me the opportunity to be a part of an inaugural cruise in Miami, Florida for the Norwegian EPIC, the most expensive and luxurious cruise ship by NCL. The EPIC is the largest cruise ship ever attempted by Norwegian. That means it will have the most staterooms and luxury suites of any cruise liner ship, in their entire fleet. This is not where this story started. It began many months before, when cruising on the Norwegian SUN.
Gathered at the Destination Broadband Theater for the National Association of Broadcaster’s Show on April 13, 2010:
I saw some greats in business, entertainment and social media come together to discuss the state of now at the panel “Twitter and the Entertainment Industry: How the Real Time Web is Changing Hollywood”. The panelists involved were; Steve Broback of Head of Parnassus Group, Carter Holland VP of AVID Technology, Oren Jacob CTO of Pixar & Independent Filmmaker, Adam Zbar CEO Tap11, Warren Whitlock Twitter Guy & Author and myself, Christopher Rauschnot of 24k Media, a Social Media Consultancy Firm. The panelists discussed a wide variety of topics to what is known as the, “state of now.”
Corporations are recognizing the power of social media and the lasting impressions it can create. More than ever, brands that only before had a web site or a simple direct mobile campaign can now interact B2C with new prospects worldwide. Some corporations have hit a roadblock on the pitfalls of engagement with these groups by social media and should read my recent blog post about defining a corporate social media policy. A social media policy is not a panacea to create a lasting word of mouth campaign. However, once the right people are in place, social media can deliver immediate ROI and long term results.
Defining a corporate social media policy can be a daunting task for any manager. Instead of sending press releases out as being the voice of the company, everyone can help create a positive force that other organizations would be hard to rival without the help of social media. There are several aspects for creating a corporate social media policy that a manager should be aware of:
South by South West or SXSW Interactive Conference this year was an amazing set of events. The picture above shows the luck in which I was able to score a Delivering Happiness Book VIP pass. This allowed me to ride a bus around Austin, Texas during events from March 13th to March 17th.
March 10th saw a Tweetup, a meeting of friends that use Twitter, Facebook or other social media networking sites, inside of the Lavo Las Vegas Restaurant at the Palazzo Las Vegas hotel. Over 40 people showed up to talk about social media, to help friends with questions and meet IRL, in real life. Lavo provided the Tweetup attendees with drinks and excellent appetizers.
Thanks to the Academy for approving my application to the 82nd Academy Awards pre-Oscar’s events. I will be using many forms of social media to cover the events live and after in Hollywood, California. Above are some of the videos created during the red carpet coverage.